“Fail more often in order to find out what you’re capable of learning.”
Milton Glaser
Branding
by Ana Rita Santos
Logo
10th Anniversary National Museum of Sport
Designing the logo for the 10th-anniversary celebration of the National Museum of Sport was an incredibly challenging yet immensely rewarding project.
I had the privilege of spearheading the creation of the brand identity for this milestone event. Beyond that, I was involved in crafting the exhibition experience for the museum, ensuring that it would truly commemorate a decade of remarkable history. This project unfolded during my tenure with the esteemed design agency, United Skills.
Branding
A&S Lawyers
To meet these needs, I created the logo and overall brand identity with a clean, refined design that evokes trustworthiness and expertise. This included not only the logo but also brand communication materials that aligned with the firm’s vision of offering high-end, reliable services. In addition to the branding, I designed and developed the firm’s website and created social media posts to establish a consistent, professional online presence. This cohesive approach ensured that every interaction with the brand reinforced its premium and trustworthy reputation.
Branding
Ivo Pontes
The “Ivo Pontes” project was developed for a marketing professional who wanted a premium brand identity that exudes confidence and credibility.
The client was looking for a design that would reflect the high-quality services he offers while inspiring trust in his clients.
To achieve this, I designed the logo and crafted the brand’s communication materials to convey both elegance and professionalism, aligning with the client’s vision of a premium, reliable brand. In addition to the logo and branding, I also designed the website and created social media content to ensure a cohesive and impactful online presence. This approach helped establish a strong, consistent image that reinforces the client’s expertise and commitment to excellence.
Branding
Modale Casa
Modale Casa is a brand created as a sub-brand of Modale, an international interior decor and design services company. Modale wanted to establish a unique franchise tailored specifically for the Portuguese market, focusing on home decor.
The goal was to create a brand identity for Modale Casa that aligned closely with Modale’s established look and feel, maintaining visual consistency and brand recognition. However, they also wanted to incorporate the word “Casa” within the logo to emphasize its focus on the home and resonate with the local market. The result was a refined, cohesive brand that captures Modale’s essence while appealing directly to the Portuguese audience.
Branding
Cookies By Beatriz
“Cookies by Beatriz” is a branding project designed for a small bakery business. The client wanted a logo that conveyed a fun and nostalgic feeling, while also maintaining a modern touch.
She aimed to evoke a sense of warmth and familiarity in her customers, reminiscent of homemade treats, yet with a contemporary flair. To achieve this, I created a vintage-inspired mascot that blends a classic look with modern design elements. I wanted the mascot to be the focal point of the brand, making it a central feature in every aspect of the business—from social media to packaging. This ensures that the mascot is not only instantly recognizable but also strengthens the brand’s identity, creating a cohesive and memorable experience for customers.
Branding
Sofia Moreira Jewelery
This project evolved from a freelance opportunity to establish a distinctive brand for a petite jewelry design enterprise.
The client’s aspirations were crystal clear: they sought an infusion of elegance, complemented by a color palette that embodied subtlety and delicacy. Crafting this brand was a captivating endeavor, with every element meticulously curated to achieve that perfect balance. Moreover, I also took charge of fortifying their Instagram presence, crafting a series of engaging publications that would further enhance their online visibility and allure..
Branding
Local Hosting
Local Hosting is a local accommodation company based in the Algarve, specializing in providing elegant, high-quality lodging experiences.
The client wanted a brand identity that reflected sophistication and had a unique connection to the Algarve region. To achieve this, she requested the incorporation of an orange blossom—a symbol closely associated with the Algarve’s culture and natural beauty—as a central element in the logo.
I designed the logo with the orange blossom as the focal point, ensuring it conveyed both elegance and regional charm. This floral motif was also integrated into all brand communications to create a cohesive, recognizable identity that embodies the essence of Algarve hospitality.
Social Media
Social Media Posts and Banners
Social Media
Totale Pizzeria
Totale Pizzeria is a Spanish pizza franchise that recently expanded into Portugal, opening several new restaurant locations.
They enlisted my help to develop engaging social media content for their brand in this new market. I was responsible for photographing their signature dishes, editing the images, and creating dynamic, fun posts for Instagram, including both stills and videos.
Banners and Social Media
Remax
RE/MAX is a well-known real estate company, and I had the pleasure of designing Google display banners for several of their realtors who needed assistance in presenting themselves effectively online.
The goal was to create professional, eye-catching banners that aligned with the RE/MAX brand while helping these individual realtors build their personal brand presence and connect with potential clients. These custom banners provided each realtor with a polished, recognizable online representation to support their marketing efforts.
Social Media
Urbidynamic
Urbidynamic is a company with several sub-brands, including “Castel Stones” and “Microcrete,” both specializing in interior decoration materials and services.
For the past few months, I have been responsible for creating two posts every 15 days to support their social media presence. These posts highlight their products, showcase design inspirations, and reinforce the unique identities of each sub-brand within the interior decoration sector.